Maxwell Grocers operates a chain of mid-size supermarkets. A district manager has urged the company to close the in-store bakeries, arguing that the floor space the bakeries occupy should be given over to packaged goods, which carry higher profit margins. A company analyst disagrees. Drawing on a recent in-house study, the analyst notes that shoppers who buy fresh bakery items spend, on average, 30 percent more per visit than shoppers who do not. The analyst concludes that closing the bakeries would most likely lower, rather than raise, each store's total revenue, and that the bakeries should therefore be kept.
In the analyst's argument, the two portions in boldface play which of the following roles?
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